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Art DirectionAugust 2025

Zvuk (aka Sound)

Zvuk (aka Sound)

Nearly two years as a product art director at Zvuk have been a time of significant changes and bold ideas. Together with the team, we made tremendous progress, taking the product to a new level.

During this time, we launched a modern and user-friendly web version of the non-authenticated zone, redesigned the headers for parent entities to make navigation simpler and more intuitive, and brought the magic of track recognition into the product. We also designed a control center — a hub for accessing the service's key features, bringing everything essential into one place.

One of the most important challenges was shaping a new product identity with Charmer Studio. We explored fresh solutions and experimented with approaches that could inspire users. Personally, I created hundreds of design concepts during this time, many of which became the foundation for further work and pushed the team toward bold, unconventional decisions.

Below, I’ve tried to gather the most interesting pieces of work. Many of these won’t be visible in the final product — they’re part of my behind-the-scenes process.